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Seize the Moment Podcast

Jul 16, 2023

On episode 179, we welcome Matthew Hongoltz-Hetling to discuss the alternative medical industrial complex, the proliferation of ‘One True Cures’ and why people are attracted to them, how the elitism and esotericism of mainstream medicine contributed to the rise of modern-day quackery, Robert O. Young and the pH cure, the appeal of Jim Humble and the marketing strategies of charlatans, RFK Jr.’s descent into Covid conspiracy theories, the PR blunders and legal limitations of the FDA, why alternative medicine moved from considering evidence to highlighting the right to medical freedom, whether we can trust the supplements we take and how they’re made, and whether alternative healers actually believe in their miracle cures.

Matthew Hongoltz-Hetling is a journalist specializing in narrative features and investigative reporting. He has been named a finalist for the Pulitzer Prize, won a George Polk Award, and been voted Journalist of the Year by the Maine Press association, among numerous other honors. He is the author of “A Libertarian Walks Into a Bear” and his writing has appeared in Foreign Policy, USA Today, Popular Science, Atavist Magazine, Pulitzer Center on Crisis Reporting, the Associated Press, and elsewhere. His new book, available now, is called If It Sounds Like a Quack...: A Journey to the Fringes of American Medicine.

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